7 good reasons to blog for your business

1. Improve SEO

Its a simple question: how do your future customers find you? Typing your company name directly into the address bar would bring them straight to you, of course, but those customers know who you are already. There are direct-mail options, bitterly resented as spam, with terrible conversion ratios, and there are expensive advertisements that stop driving traffic to your site the moment the ads stop running. A blog, however, contains fresh, authoritative content that can be found by search engines and delivered to browsers who may never have heard of you before. With effective SEO being such a powerful strategy, it’s hard to ignore when it comes to traffic generation.

2. Drive Targeted Traffic

Your blog is almost certainly about something. Usually, this is the product, service, or industry you specialise in. Whats nice about this is that it helps drive traffic to your site thats heavily slanted toward people who are already interested in becoming customers for your type of company. Setting up a business blog thats focused on your area of expertise draws visitors from all over the world who have essentially been pre-screened for their interest in you.

3. Develop the Authority and Personality of Your Brand

Effective business blogging establishes you as an authority in your industry. People usually do some online research before making a major purchase decision. By making your blog the go-to resource for answering peoples questions, you automatically take on a high profile as the experts in your field. That perceived expertise makes your brand the default option for customers looking to buy. Below are a few more interesting stats from Marketing Tech Blog which reinforce the power of content when it comes to how consumers want to know about your company.

5. Drive Engagement for Your Social Media

One of the frequently overlooked perks of running a business blog is the sense of community that forms around it. While its a smart idea to use your social media followings to drive traffic to your company’s blog, the process works in reverse, too. Running an effective and engaging business blog gathers a public following around you and encourages people to identify as part of your online community. That sense of community makes it easy to connect people, via your blog, to your other social media platforms and increase the size of your audience across the board. The extra followers your blog recruits for your company’s Twitter feed and Facebook community make it far more likely that your updates will be promoted and shared, making it easier to create genuinely viral content.

6. Generate Qualified Leads

Business blogs are highly effective at driving sales and generating leads. The content you post is already drawing visitors who are uniquely interested in what you have to offer, making your blog following a recruiters dream. By including a simple call to action somewhere near the end of each post, you give visitors the chance to take another step toward becoming customers. Usually, this involves filling out a form that passes contact information, from a very interested person, remember, to your marketing team. Leads don’t get more qualified than that, and the contacts you get through your blog are self-selected to be the most receptive to your eventual sales approach.

If you dont want to go with the CTA at the end of the post, you could go with the backlinko method where you have a sidebar email subscription box on the blog with a strong message Join 13,258 other people and if youre really gutsy, have a popup. Be careful if you do use popups as this can be hit or miss so perhaps experiment with different times when it appears on the website. To read more about generating leads from your blog, check out this post on the SEMrush blog.

7. Encourage Conversions and Sales

This is where the business blog justifies the time and expense of maintaining it. Not only has its position in search results drawn a potentially huge audience, its content has served to retain visitors who are the most interested in what your company offers. A clickable call to action generates a list of people who are ready to become customers and delivers that list directly to your sales force.

Whether you’re just thinking about starting a business blog, or youve been blogging for awhile, and you want to improve your conversion rate, Webquacker is glad to help. Get in touch to find out what we can do to raise your profile across the board and turn your visitors into customers.

Business to Social Media Company: – We want more Facebook Likes!

In this article we’re going to look at the importance of building and encouraging actual engagement on your business Facebook page. It’s not just about mechanically increasing the number of likes. There’s so much more involved than that.

How many otherwise well-intentioned marketers set out to get their clients mountains of Facebook likes? They do this because to the status-quo on the surface it seems more likes equals more business. It so doesn’t. Not AT ALL.

Big numbers that involve aggregate page views, impressions or Facebook likes really mean a whole big heap of absolutely nothing if there isn’t any real engagement taking place. What if you have a million likes and -20% annual growth in online sales?

The Shadow Economy of Bought Social Media Signals

You know it, I know it and the vast majority of tech-savvy online consumers know that tweets, reviews and likes can be bought.

Google is currently cracking down on this, but people still foolishly do this. How many solid companies have business facebook pages with countless likes from fake profiles, who are getting docked in search engines and cyber culture and they don’t even know it? All they know is they have a big digit next to the little thumbs up hand. Great.

Getting likes from bots and paid traffic is easy but converting them into buyers, especially on Facebook which isn’t really a buyer’s platform (yes, you can make an argument against this but generally it isnt), is another story altogether.

Increasing Facebook Likes: Not The Primary Goal

Oh how this mindset needs to change! I realise some customers out there will initially judge you based on the number of likes your Facebook business page contains, and yes it looks good to say you’ve thousands, but is this number shouldn’t be a goal.

Focus, focus focus instead on the actually value your content represents to your ideal clients and customers. Maybe it’s speaking their language, but it is engaging them to take purchasing actions?
Focus on making sure that their audience has clear directions and structure within your sales funnel, whether it’s located on Facebook or not.
“Build it and they will come” is a fool’s errand. Outbound doesn’t work. Paying for blackhat SEO techniques is unwise. You’ve got to laser-focus on Inbound Marketing principles.
In the long run your likes won’t end up doing much for you on Facebook. What will is the quality of content, products and customer service you provide to your followers.

Fans vs. Likes
Likes are secondary. What’s you’re really after are the specific people who convert into interested, involved, invested and engaged fans! They leave comments. They write positive reviews. They share your updates within their networks. That’s what it’s all about folks.

As Jon Loomer puts it, “Humanize your audience” by seeing them as more than an objective number. These social media signals represent living breathing human beings, well, if you’re doing things right and they’re not bots of fake.

Speaking of bots and fake likes (like the advertisement below), its important to know that Facebook is already taking measures to suspend or delete accounts which showcase signs of purchasing fake followers. If you plan to use insincere tactics to build your community, theres a good chance your account will be banned or deleted.

What is Your Brand’s Value-Add?
What leads you directly to your ideal audience on Facebook is your value proposition. What is the point of the content you post on your business page? How are you trying to make people’s lives easier, better, more profitable and efficient?

Once you get down to the brass tacks of your direct and no-nonsense value proposition, you then can start applying Inbound Marketing principles and advertorial/informative copy to engage them.

Organic Growth: The Primary Goal
This all leads to the primary goal which is natural, progressive and systematic growth. Your leads are primed and already interested. You’re enjoying a legion of free advertisers through your fans and you’re actually seeing social media engagement convert into ROI.

Work

We’ve helped so many businesses get online that there simply is not enough room to show them all. Then there’s the problem of which website gets to be on top without offending our drongo designers. What better way to decide than with a good ol’ fashion chook raffle which is exactly whay we did (without the chooks). In any case, you’re here to see our best work so here are some of the best – the winners of the Sites Downunder chook raffle.

Kind Client Words

I looked around at a lot of web designers before choosing Sites Downunder. Why did I choose them? Because of the quality of their work and their professionalism after contacting them. Some companies I contacted kept calling and hassling me to make a sale whereas Sites Downunder honoured my request to communicate via email only and never tries to push me into something I did not want or need. After placing the order they kept me in the loop and listened to feedback and my ideas which I really appreciate. They are a nice group of people and have earned my trust and respect. I definitely recommend them to anyone out there based on what they did for us.

Andrew Lonsdale

You little bewdy! Loved your site and the Aussie theme and decided to have a go and give Sites Downunder the guernsey to design my website. Absolutely happy with the whole process. Love the price too. Thanks!

Rob O’Sullivan

I am new to running a small business and must say I really like the website, and I’ve been enjoying updating and editing the text etc. (Love the logo too and thanks for all the marketing advice). Thanks, am having a ball with this.

Tracey